We believe that too little is being done today to tackle preventable cancers at their source.
Who we are
We are public health campaigners who seek to change the ‘upstream’ factors such as laws, policies, and the commercial practices that affect the incidence of cancer in our communities.
Among these is the legislation that parliament makes (or fails to make), the decisions made by local government in its policies, and institutional and commercial practices such as product standards and labelling.
We are not a medical or scientific research organisation but rely on implementing scientific discovery already known and aim to embed it in public policy. Our objective is to reduce the incidence of cancer in the UK.
What we believe
We believe that government legislation and public health policy are among the most powerful instruments for the eradication of preventable cancers and are too often overlooked by cancer campaigners. We consider it a dereliction of duty by politicians and other policy makers to fail to provide the leadership and legislation that would create an environment that reduces the incidence of cancer.
Although personal responsibility is important, we believe this is not sufficient, and the responsibility for a healthier society lies squarely on the shoulders of government both through public policy and its influence over private and commercial enterprise.
We believe the importance of scientific research is often squandered by a failure to disseminate the outcome of that research and embed it in society. It is the responsibility of public policy makers to ensure that the output of science is fully reflected in legislation and utilised to the benefit of all.
We believe the private sector has a large part to play in preventing cancer. We support the private sector for example in the reformulation of food and the development of healthy ingredients and its myriad of other health promoting activities. This should be directed and fully supported by legislation and guidance from parliament and its agents.
We believe that increased knowledge and the provision of greater information about health among individuals can change the ways people lead their lives and underpin consumer demand as a whole, creating a society that keeps us free from illness and despair. However, that cannot come about unless parliament and other policy makers provide the leadership in public policy to enable it to happen.
What we do
- We lobby members of parliament and other policy makers for greater emphasis on public health policy and more effective health legislation in order to reduce the incidence of cancer.
- We run targeted campaigns to reduce the incidence of specific cancers and create greater awareness of their underlying causes.
- We try to influence the influencers – not just people in power but the key charities and other campaigners.
- We endeavour to bring to the fore new ideas and new ways of thinking about the eradication of cancer.
- We campaign for greater awareness of our public health agenda.
Read more about our campaigns